Sales training investment is critically low (as shown by StatsCan) and this underinvestment is endangering many companies ability to achieve sales results, both now and in the future.

Evolving Skills: The pace of change in business is only expected to grow to a point where those without a solid foundation in hard skills will be unable to catch up. Even a delay in training investment is becoming hard to justify when the map of highly effective sales skills is changing rapidly.

       • As an example, the ability to communicate with customers and convey new ideas is critically important, yet few companies have formalized programs of training to help sales and marketing develop truly effective presentations. Time and time again, we witness opportunities for connecting with clients turn into barriers because of poor use of technology and or presentations formats. An over reliance on technology and premature depreciation of some long practiced skills is leading a collision where sales and market grow become nonexistent.

       • What training exists today to improve communications through presentations?

       • The answer is surprising; the majority of the training programs available to address this issue are so far out of date that they do not offer any real value.  

Training ROI vs. Entertainment and Team Building

Go² Resources offers training consultations designed to produce positive sales results, avoiding likeability as a prime selection criteria; it has its place but not equal to actual skill development and appropriateness.