Until very recently sales and an even greater extent marketing performance was hard to define objectively. Old financial measures such as revenue per sq. ft. or elusive impression ratings were outdated for many businesses and at the very worst offered managers little insight to make informed decisions. Hope reined as the management tool of choice.
Go2 Resources, responding to market demand, invested heavily in researching this area of concern and developed a proprietary financial model which offers the following:
• Cross industry applications
• Based upon information in standard financial reports
• Identifies dysfunctions sales and marketing programs
• Benchmarks results to measure improvement and track positive actions
SaMP Ratio™ is defined as the Sales and Marketing Performance Ratio and it’s another example of applied Management Science replacing Sales VooDoo™ (and in this case Marketing VooDoo too)
The SaMP Ratio™ works in conjunction with a process of defining aligned and misaligned programs, activities … any function of the marketing mix including the numerous choices surrounding whether to employ personal selling or not.
A resulting action plan defines:
• Priority actions
• Practices aligned with market expectations
• Practices out of alignment with market expectations
• A baseline or reference point for future measurement
In reviewing hundreds of major corporations throughout the world and in nearly every imaginable industry clear leaders were easy to identify was the SaMP Ratio™ - providing the team at Go2 Resources more than a few surprises.
Look for case study reports as the service becomes public in the fall of 2009.
CONFIDENTIALITY
Confidentially agreements are required prior to anything more tan general discussions regarding this area of practice as it involves highly sensitive customer financial results and proprietary processes. |
