Go² Resources strives to replace Sales VooDoo™ with management science and reason; Taylorism meets sales.

All progress starts with great questions; questions which may seem impossible to answer but in striving to do so, new ways are formed. What question would you ask?

•  Is there an objective measure of sales and marketing as a business function beyond quota variance analysis or impressions?

Yes it is possible to objectively measure sales and marketing; Go² Resources has developed the SaMP Ratio™  (Sales and Marketing Performance Ratio™ ) – scores any companies sales and marketing team using information found in the financial reports – pure objectivity and unbiased measurement. A new era in accountability.

•  Why do over 50% of new sales hires turnover within their first year? And what is the cost to business?

Sales turnover is incredibly high because hiring criteria is poorly defined and often misaligned to the skills required for sales success. Go² Resources has developed a proprietary decision model for hiring managers; Sales Matching™. The results speak volumes; average new hire performance at 130% of quota, reduced turnover and effective compensation plans.

•  With no evidence of any relationship to success, why do businesses continue to rely heavily on soft skill testing?

Green, Blue, Yellow or Red – what colour is your team? And who cares? What passes for management science in sales pre-employment testing is laughable; imagine hiring an accountant in this manner.  No evidence exists to prove the value of “parlour game based” hiring/training “personality tests.” Go² Resources offers managers a valid method for making hiring/training decisions, based in fact with objective measurement. Sales VooDoo™ may be fun but it’s expensive.

• Investment in sales training is incredibly low; why is business underfunding training in this vital area?

Sales training is reported as being low, why? Management almost unanimously states that return on investment in this area is negligible, if not a complete waste of time and money. Why? Because sales trainers often provide misaligned skills resulting in waste. Go² Resources has developed a proprietary model for matching sales skills training to team development and customer expectations.

Sales Success

Sales offers companies the greatest potential for financial success and growth, the era of spectacular cost savings has run its course; once again revenue generation and gross margin are the only keys to success. Go² Resources offers services to any manager dedicated to improving sales. What question do you need answered?